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Was sind UTM-Parameter?

September 18, 2024 By Vicen Martinez

UTM-Parameter sind kurze Datenbanken, die Daten aufteilen, um die Speicherung, Verwaltung und Berichterstattung zu optimieren.
UTM-Parameter sind Tags, die am Ende der URLs für Marketing- oder Werbekampagnen angehängt werden können.
UTM-Parameter verfolgen die Ergebnisse von etwas, das bereits geschehen ist.
UTM-Parameter sind Schaltflächen, mit denen du deine Zielgruppe auf deiner Website dazu aufforderst, eine gewünschte Handlung durchzuführen.

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