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Welche der folgenden Aussagen ist NICHT richtig?

September 2, 2023 By Vicen Martinez

Der Kaufprozess für programmatische Werbung ist automatisiert.
Die meisten programmatischen Anzeigen werden mit einem CPM- oder dCPM-Modell erworben.
Programmatische Werbung basiert auf manuell eingegebenen Bestellungen und Angebotsanfragen (RFP).
Programmatische Werbung analysiert jede Impression im Vergleich zu den Zielen eines Werbetreibenden in Echtzeit.

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