Home » Antworten auf die Google Ads-Zertifizierungsprüfung Videowerbung » Für TrueView for Action-Kampagnen gibt es zwei mögliche Gebotsstrategien. Mit welcher erzielen Sie im Rahmen eines festgelegten Budgets möglichst viele Interaktionen?

Für TrueView for Action-Kampagnen gibt es zwei mögliche Gebotsstrategien. Mit welcher erzielen Sie im Rahmen eines festgelegten Budgets möglichst viele Interaktionen?

Februar 2, 2022 By Vicen Martinez

Für TrueView for Action-Kampagnen gibt es zwei mögliche Gebotsstrategien. Mit welcher erzielen Sie im Rahmen eines festgelegten Budgets möglichst viele Interaktionen?

Ziel-CPV (Cost-per-View)
Ziel-ROAS (Return on Advertising Spend)
Klicks maximieren
Conversions maximieren

Explanation:

Bei Conversions maximieren versucht der Algorithmus das festgelegte Tagesbudget so auszunutzen, um damit möglichst viele potentielle Nutzer anzusprechen, welche dann im Idealfall auch konvertieren.

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