Home » Antworten auf die Google Ads-Zertifizierungsprüfung Videowerbung » Bei welchem TrueView-Anzeigenformat erfolgt die Abrechnung auf CPM-Basis?
Bei welchem TrueView-Anzeigenformat erfolgt die Abrechnung auf CPM-Basis?
Explanation:
Bei TrueView-Videoanzeigen vom Typ „Reichweite“ wird nicht per Klick abgerechnet, da es um Impressionen (Reichweite) geht. Daher erfolgt die Abrechnung per CPM (Cost per Mille) im Deutschen eher als tkp bekannt (Tausender-Kontakt-Preis).
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