Home » Antworten auf die Google Ads-Zertifizierungsprüfung für die Leistungsanalyse » Ein Kerzenhersteller verfasst den Text für eine neue Displayanzeige. Er möchte damit die Kaufbereitschaft für sein Produkt beeinflussen. Unter welchem Gesichtspunkt sollte der Hersteller sein Creative gestalten?

Ein Kerzenhersteller verfasst den Text für eine neue Displayanzeige. Er möchte damit die Kaufbereitschaft für sein Produkt beeinflussen. Unter welchem Gesichtspunkt sollte der Hersteller sein Creative gestalten?

Februar 13, 2022 By Vicen Martinez

Schwerpunkt auf ein bestimmtes Angebot oder Produkt legen (Up-Selling)
Schwerpunkt auf Markenattribute oder Produktvorzüge legen
Schwerpunkt auf Storytelling rund um die Marke legen
Impliziten oder expliziten Call-to-Action einfügen (“Jetzt kaufen”, “Hier kaufen”, “Hier zum Shop” usw.)

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